Simple Marketing Strategies That Pay Off Big!
Marketing involves understanding what your target customers want and then packaging it in an attractive way. In such an attractive way that its inviting and builds a connection. There are three key points that will help you build a connection with your target market. These are simple, universal and global ideas that make absolute sense. Build your marketing strategies around these ideas and you will see rewards.
Three Things You Should Know
1. Everyone loves getting gifts. You love gifts and I love gifts. It is fact. It is a nice gesture to receive a gift. How did you feel the last time someone gave you a box of your favorite chocolates or a ticket to the movies? When did you receive a free gift from the bank, spa or other place you shop.
2. Appreciation. This one speaks for itself. We all want to be valued. We all love it when we feel valued. How many times have you received free gifts from the places you frequently shop at or do business with. We get a birthday card from the bank. Free flip flops from the nail spa. A free gift card from the place we shop. We tell others about it right and what a nice gesture it is. It is a golden rule that you should give praise and appreciation. Get in the habit of thanking your employees.
3.Give Back. In every sense of the word. You have more money than someone else. Share yours. You run a successful business. Help someone else start theirs. Your employees,suppliers, and clients give you their time and best. Give them your appreciation and praise.
What do these three things have to do with Marketing? How does it pay off for you? Simple. Here is the scenario. You are running a successful business. You are a wedding planner. You are booking lots of weddings and other events too. Business is finally where you want it to be. Then the pressure is on. How do you keep your clients happy and referring you to prospects? You are so busy trying to plan two or three weddings at a time. You are running back and forth telling your employees and making calls trying to get it all done. Do you treat your employees and other contacts with appreciation or do you boss them around. Do you take time to tell all the people who help make your business a success. More importantly do you give back to them.
This is where the right gift comes in. Start a gift program. Every now and then tell your customers, clients, and everyone how much you appreciate how they help you.
Here are some ideas.
1. Employee Appreciation. Start a gift program and reward employees for their hard work. Raffle off gift baskets and holiday special events.
2. Thank You Clients. Thank clients for remaining loyal. Offer a gift basket giveaway. Clients could be invited to participate in a contest to win a gift basket. Gift baskets are a great way to say thank you and show your appreciation. The return on your investment will be worth it. Say you purchase gift baskets for an average cost of $50. Say you decide to hold an annual thank you to clients. Choose an interesting holiday that is unexpected like Valentine's Day. Yes Valentine's Day. You could send out gift baskets to all your clients. With a gift basket that says love your loyalty. Send gift baskets out to suppliers an say love your reliability. Thanks for getting my orders to me. You could hold a special contest and giveaway gift baskets as prizes. You can start a contest and get your clients involved by asking them to tell the story of the way they met their spouse.Have categories like romantic, silly and award gift baskets for prizes.
What is the bottom line for you? Simple. With a gift basket program you can create word of mouth. Just think how it would be to get a gift basket on Valentine's Day from one of the places you patron frequently-the bank or spa. You would tell a lot of people and they would tell people and so on. What about gift baskets for your employees. Employees that are appreciated do better at what they do to those who appreciate them. When you know that your husband or wife appreciate you, you will gladly do more for them. When you know that your boss appreciates you, you will work hard to do your best.
Thank you for reading this article. I will be creating a list gift basket programs that will help you be unique, build a positive image, and reach a higher level of success. I can create a gift program that is right for your business needs.