Managing by Committee Circles - the 3 Alphas - On to the 3Bs BBB

-- Better Business Behaviours --

-- The 3Bs --

- Overview

Most businesses are very introverted and self-centric rather than customer or society centric.

What most businesses forget is that the success or failure of their business is very dependent on external factors rather than internal factors, i.e. the customers are out there and not within the company.

So how do you ensure that your company is not self-centric and more customer and society centric?

First and foremost, you must remember that the people working for you are also customers and consumers. So group them together and let them tell you what is important to them.

- The Circles

You can organise them into Circles, known as Better Business Circles (BBCs).

Each BBC can be assigned a specific task or topic, for example

* BBC on environment

* BBC on Sports Promotion

* BBC on Drugs Abuse

* BBC on Child Health

- Methodology

Circles are used to denote a roundtable atmosphere and environment, whereby all the participants in the Circle are equals and are also equally important.

* The Circle would be set up by the Management

* The Circle will be made up of personnel from different departments or divisions

* The Circle will have a facilitator and not a Chairman, and a Secretary

* Each BBC will have between 5 to 10 members, and they will be responsible for :

***** Identifying what your company is already doing in their specific task area

***** What more can be done by your company

***** What would the cost be, if any

***** Who (from the outside) should your company work with, to ensure that the society is represented

***** Should the efforts be localised, regionalised, nationalised or even internationalised

***** Report to Management on the findings and the recommendation of the BBC

In the next issue, I will discuss on the 3Cs (CCC).

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30 Aug 2008 09:15:45

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