Warming Up Cold Prospects
Cold calls - some people are terrified of them, and some swear they're a great way to get customers. But picking up that phone can be tough for a lot of people. Putting that receiver to your ear can feel just about like you're sticking your head into a tiger's mouth. Feeling like that is just not a great way to start a business call. What if there was an alternative? What if there was a way to "warm up" that prospect? Fortunately, there is. Tell them who you are and what you do I have a simple suggestion: warm them up with a letter. Not a "hey-buddy-how-you-doin'" letter. Instead, a business to business direct mail letter that tells them who you are, and even answers an objection or two. ...
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