It Ain t Over Til It s Over Especially When You re Closing the Sale
The quote, "The opera ain't over until the fat lady sings" originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet. And it's not just for basketball. In client attraction, it's just as applicable, especially when you're closing the sale. You see, many self-employed professionals believe that once they've gotten an "OK", they're home free. ...
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