Win - Win - What it Really Means and How it Can Help You Become a Better Salesperson?
The concept of 'Win / Win' is not new. It is a timeless principle that has stood the test of time. But even today in the 21st century, many salespeople ignore it (to their peril). But firstly, some background. Stephen Covey wrote a classic business best seller called 'The Seven Habits of Highly Effective People' in 1989. One of the habits is Think Win / Win. In the book, Covey talks about how there are two fundamental views of the world when it relates to resources. One view is based on the concept of scarcity. In essence, if you get something, then I lose out. This view of the world is based primarily on the emotion of fear. ...
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