What Makes Ordinary Customers Want Your Product More Than the Money?
We believe that price doesn't matter and that customers will pay to solve problems. Many times we focus on price and not value or solutions. This article takes a humorous look at a $150.00 bird feeder to explain how to overcome price objections. We will use a humble birdfeeder as an example. It's a simple devise that dispenses seed to birds. Normal, common birdfeeders cost about $10.00. There are hindreds available in almost every store and on line. If you sold bird feeders, would you assume that most customers would have to get it at the low Walmart price to buy? That is exactly the assumption many of us make in our sales. ...
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