In Praise of Passion - Selling s Secret Weapon
The stereotype many people have of salespeople is of an amoral hired gun. A sharp-suited, sharp-talking huckster who doesn't care what he's peddling as long as it brings in the money. But in reality, the opposite is true of all truly successful salespeople: they have a real passion and belief in the products and services they sell. In my 15 years as a consultant I've worked with and observed hundreds of sales people in action. I've seen very different selling styles and cultures, and helped salespeople from countries as diverse as Iran, the US, Lebanon, Algeria, Finland, Spain, Panama and Japan. ...
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