How To Avoid The 7 Common Direct Mail Mistakes
Avoid dropping into the pit of junk direct mail. Curing with band aids is cheaper than with a stack hundred dollar bills. These simple cures can lead to turning a miserable response rate into a productive one 1. USING THE WRONG LIST. A large mailing list or a poorly compiled list produces disastrous direct mail results. Do blame who designed the piece, who did the art work, or even the offer? If your mailing list stinks so do your results. The direct mail list is should be your marketplace of prospects. If you can not comprehend this, just buy a telephone directory. 2. YOU ARE SLOW TO GET TO THE POINT Make your best shot immediately, or after 3 seconds you shot is gone forever. ...
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