The Effect of Too Many Options On Customer Decisions
I recently read an article in the business magazine, Fast Company, that talked about the impact of too many options and choices - in essence, too many decisions - in our lives, which may sound like a good thing, but in reality can sometimes paralyze customers in their decision-making efforts. Case in point: When I was a REALTOR, if buyers were presented with too many homes at one time (either on paper or in person), their decision to buy was hampered at multiple points, and by several factors: Information overload. With too many choices, buyers couldn't decide where to begin or how to limit visits to the most appropriate homes. ...
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