Marketing Upsell - An Old Technique With A New Name
It's been around for as long as salespeople have but now it has a new name: upsell. It works on this principle. If someone has bought one thing from you it is fair to suppose they are open to buying something else from you right away. Think of buying a new car. No sooner have you committed to buy it then the salesperson is asking you about all the extras you are going to be wanting with it. Think of buying a Big Mac burger. No sooner do you order one then you are being asked if you want fries with that. If you accept these suggestions then according to the latest marketing jargon you have just been upsold. ...
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