Crossing the Finish Line
If you cringe at the sound of the words, "closing the sale, " you are not alone. Many small business owners or solo-preneurs don't like to think about closing the sale because they don't like to think of themselves as salespeople. Sales has earned a tarnished reputation due to the snake oil sales tactics of a small percentage of the selling population. As a result, the minority has managed to ruin a perfectly good, and highly lucrative, profession in the minds of the majority. So whether you like to think of yourself as being in sales or not, the truth is that everyone is in sales. Allow me to illustrate: Ever been out on a date? ...
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