Sweat the Small Stuff
We've probably all heard the phrase before: Don't sweat the small stuff. So long as you get the big stuff taken care of you can leave the small stuff for another time. So long as the major marketing campaigns are finished up you don't have to worry as much about the little ways to promote yourself. The problem is that the small stuff, being small, can be done a lot faster, and can often have a very big impact. Letterhead printing is a very good example of what I'm talking about. Having a letterhead is not the biggest form of marketing you could do. Designing and implementing a letterhead will not take even remotely as long as designing a brochure or catalog, and a letterhead is much more of an indirect form of marketing than anything else. ...
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