Less is More Works

A simple marketing design is one that grabs your potential customers' attention and clearly delivers your message to them. Your presentation makes all the difference as to whether people will notice your marketing material, understand your message and take action. A well-designed ad outperforms one that hasn't had any thought or much effort put into it. Something that was just "thrown together" will look "thrown together." On average, a person will spend about five seconds looking at an ad. A brochure on the other hand, has the potential to take up much more of your potential customers' time because of the interactivity - just opening and folding the brochure is interactive. ...

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