What Does a Fearless Media Plan Look Like For You?
Believe it or not, there are entrepreneurs out there (really successful, confident people) who eschew the spotlight. They think it's somehow different than other forms of marketing. "Gee, " they say to me, "I'm just not ready for that." So I usually ask them to define "that." "Oh you know", they reply, "all that fame and attention." For some reason they believe that media attention is going to create a negative effect in their lives. Now this gets me to thinking: marketing is about getting noticed by your target market. People write articles, use social networking, enhance their websites, put on teleseminars, write blogs. ...
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