Does Your Message Have Substance? 3 Quick and Easy Steps to Find Out
Unless you're one of those Hollywood party people who are "famous for being famous" (think Paris Hilton and Nicole Richie), to stand up in the world of PR and media attention, you must have something of substance to say. Most likely, you have an idea of your expertise in your head but when was the last time you actually wrote it out and articulated it? When you explore your expertise in depth, you will unearth the substance of the message. Here is a quick and easy exercise to help you discover the substance of your message so when you go for the spotlight you'll dazzle them with your brilliance (rather than baffle them with BS, to paraphrase an old bumper sticker. ...
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