Are Your Marketing Materials Selling the Wrong Things?

A while back I was working with one of my consulting clients, and realized I was once again staring at what I've found to be an all too common marketing problem. This problem is especially rampant in service industries. But I've seen it with products too. What's so interesting is that this one, innocent mistake causes you to immediately be guilty of multiple, costly marketing sins (If you haven't read my f*r*e*e report on the 7 Deadliest Small Business Marketing Sins, find out where to grab a copy in the resource box for this article). Once I explain it, if you've been making this mistake you're going to hit yourself on the head while howling out a big, fat "DUH! ...

Write comment to this article:

Subject:

Name:

email or site:

Code:

• Business
• Accounting
• Advertising
• Management
• Marketing
• Sales
• Small Business
• Connect
• RSS
• Search
• Stat Log