Company Shirt Strategy Through Lifestyle Segmentation
The company shirt strategy is one of the best branding campaigns, especially if you have developed a defined segmentation of your target market. By distributing company shirts to your target market, you have made them roaming testimonials that would influence their peers in supporting your brand. But in spite of the clear fit of a company shirt strategy in brand development, many still fail to maximize this marketing approach. One reason is the failure to match the company shirt giveaway to the psychographics of the segment they are targeting. Psychographics is a market segment with a common descriptive characteristics based on personality traits, lifestyle, or values. ...
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