Making Money With Your Business Card

"I'm getting my name out." I was visiting with a friend at an expo a few days ago. I asked him how it was going. He was so excited he could hardly stand it. "It's going great. I've handed out a lot of cards. I'm getting my name out." I'm sorry, but getting your name out is not the purpose of a business card. How many trade shows have you walked through or networking events have you been to that you came home with a fist full of cards? What did you do with all those cards? Most people do one of three things. 1. They sort through them and throw the ones away that they have no interest in. The rest get stuck in a drawer never to see the light of day again. ...

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