Where Are You in the Hierarchy?
There is what I call a "Hierarchy of Connection" - the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you - think of this as the "know, like and trust" factor you hear so much about. Each experience of you creates a different level of connection as described below: 1. NO Name Recognition -- People have never heard of you/have no idea who you are or what results you provide. 2. Vague Recollection -- People hear your name and have a vague recollection of having heard it somewhere before, but are fuzzy about the details. ...
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