Customer Attention - A Dwindling Commodity in the Information Age
In today's digital, information age, customers are constantly inundated with rapid fire and often overwhelmingly persistent marketing attempts. Internet advertising is everywhere, digital cable systems display advertising graphics on the lower third portion of menu screens and there are now commercials playing before movies at the local Cineplex, to name a few. The common customer response? Tune out, click away, or fast forward the DVR system. My wife, for example, will not watch live television anymore because she refuses to allow any of her time to be taken up watching commercials. So in this age of google and it's advertising super empire, rotating billboards lining the streets and logo wrapped automobiles driving by, a new and dwindling commodity in the world of marketing is Attention: getting and keeping a customer's focus on your service, product or offering long enough to actually deliver a compelling sales message. ...
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