How to Get and Give a Killer Testimonial
Testimonials are a high-octane marketing tool that can significantly boost sales. Have you noticed how many retail websites are adding customer reviews these days? That's because people want to know "the real scoop" before making a purchase-especially for something as intangible as a service. And seeing proof of someone else's satisfaction makes them much more confident about hiring you. So it's time to get over feeling shy about asking for a testimonial. If they're a fellow business owner, it will actually help them too by spreading awareness about their business. And most happy customers really don't mind providing one. ...
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