Affording the Focus Group - A Market Research Must
As I explore market research topics, I want to highlight one very important tool in your market research toolbox-the FOCUS GROUP. Generally speaking, many marketers consider the focus group as something out-of-their-league, unless you work for a larger corporation. But the focus group is a valuable vehicle for any size organization, allowing you to: Collect data about trends, opinions, and buying attitudes Validate your own assumptions on product features or marketing strategies and techniques Engage current and past clients to help the sales organization with new product/service introductions And, if carefully planned and executed, an affordable tool as well. ...
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