Referral Marketing by ARMing Your Clients
When it comes to getting referrals, most small businesses under perform because they are not arming their clients with the necessary tools do help them get referrals. I like to use a principle I call the ARM principle for generating referrals. As the opening sentence of this article states, most of your clients don't give you referrals because you are not properly arming them to do so. If you keep the acronym of ARM in the top of your mind it will help you in keeping your business in the top of your clients mind so when someone asks for a referral they can immediately shout your name out like they were just waiting for someone to ask. ...
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