Defining Your Ideal Client: How to Work for Only the People Who are Your Target Audience
More than half of all new businesses fail within the first few years. I believe that this is due in part to the fact that these businesses never seek out their target audience and ideal clients. If you try to serve everyone you most likely will end up serving no one, so it is better to find a niche that you can market to directly. By marketing exclusively to these ideal clients you will end up with more work than you could ever have dreamed of getting. I have a client who runs a handyman business. He works alone and does excellent work at a fair price. When I first began to work with him he told me that he could help anybody so everyone was his target audience. ...
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