Lend Your Name To Your Marketing For Better Results
Have you read Claude Hopkins' book "My Life in Advertising? " It was written nearly a hundred years ago, yet its principles are just as important today as they were then. Life was different - simpler, yet harder in many ways. But people wanted then what we still want now. We want to buy products that live up to their promises. We want to buy services that do the same. And we want some assurance that there is a person in charge in case something goes wrong. Look how frustrated we all feel when we try to deal with some large corporation where no one seems to have any authority to help with problems. ...
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