Secrets of Trade Show Selling: 7
Let's check your progress. If you've read any of the articles in the "Secrets of Trade Show Selling" series, you know your purpose. You've secured a great location. You understand layout and lighting. Now the big question is, "What Would Martha Do? " A trade show ISN'T supposed to be a stuffy, buttoned-down miniature version of the corporation it represents. Instead, it is a chance for the corporation to creatively introduce and express itself in front of a highly targeted audience. If it's handled properly, a trade show should be as upbeat, energetic and enjoyable as the people attending it HOPE it will be. ...
All fields are Required.
email if entered not will be shown.
Tags forbidden.