10 Secrets of Trade Show Selling: 8
Enter a drawing, play a game, sample something, check out an unusual object, meet a celebrity guest, talk to stunning spokes models, watch a magician - these and dozens of other ideas seem to be perfect bait for attracting people to your booth. .. but there's a problem. They attract EVERYONE - and THAT'S probably NOT what you were hoping to do (unless your ideal prospect is EVERYONE! ) Generally speaking, your ideal prospects are but a fraction of the total group attending the show - and with a steady parade of people walking past your booth, there's NO TIME to waste with visitors who will NEVER become your customers. ...
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