Nobody is Going to Shoot You While They re Laughing
What do you do when you're talking to a potential customer or just having a discussion with one of your people and everything goes wrong: when you fumble or stumble, when you can't find the information you need, when the information you do find is wrong? Try laughter. Try making a joke out of it, using self-deprecating humor. It shows confidence. It shows that you're amazed things went wrong. It makes what could be a problem fun for the people you're dealing with. Humor also sells. In one study of humor in negotiation, "buyers" who made their final offer with a smile and a quip, "Well, my final offer is x dollars and I'll throw in my pet frog, " were able to make the buy at a lower price. ...
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