Company Profiles - Unilever
Unilever is a corporation that has historically concentrated on two product lines derived from oil and fat like butter and soap. Now these main elements are still visible in the product categories Foods & personal care. Today, Unilever's mission is "to add vitality to life and to do this in a sustainable way. (1) The values the company has selected are those of a corporate company of the size of Unilever; integrity, positive impact, continuous commitment (to a longer term goal), aspirations, working with others. The values are quite neutral. Unilever has started a corporate change program where the two main categories - Foods and Home and Personal Care-- that have long divided the company, are subject to a (internal) merger. ...
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