Rapid Profit Growth - Look in Better Places to Add More Value
Although most people can easily understand examples where time and economic benefits are measurable, you also have to keep in mind that noneconomic benefits can be important, too. When Estee Lauder formulated the Clinique line of cosmetics and toiletries, it provided hypoallergenic relief for those who wanted a better appearance and less discomfort from using common beauty products. These benefits can also extend to aesthetics. Realizing that many of its most loyal end users were graphic designers, Apple Computer began to offer more stylish designs and colors for its Macs. Sales quickly rose for the company as a result of these more physically attractive machines. ...
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