Changing the Application
Randice-Lisa Altshul was a housewife with a big idea. One day, she was tempted to throw her cell phone out the window of her car as a result of a bad connection. After realizing that cell phones were too expensive to lose or throw away, she was struck by the possibility of a disposable phone. We've all used cell phones and phone cards, but Altschul looked at these two objects and thought, how else can these two items be used? How can I combine these two things to create something new? Altshul combined the cell phone with the phone card to create the Phone-Card-Phone, a paper phone with an integrated circuit on the paper. ...
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