Guideline Market Research - 85 Consumers Prefer Small Screen For Movies
A recent national market research by Guideline, Inc. one of the nation's largest providers of Market Research Expert Consulting and International Research shows that, 85 percent of consumers typically watch movies at home on the small screen. Even when it's a movie they want to see, 49 percent of respondents said they usually wait to purchase or rent the DVD. To better understand consumers' perceptions and preferences related to movies, we conducted an exclusive survey among 1, 000 consumers. Furthermore, to ensure the survey addressed all the current issues facing the movie industry, Guideline worked with members of the Promotional Marketing Association's (PMA) Entertainment Advisory Board, which represents all of the major studios in Hollywood, CA companies, to help craft the survey. ...
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