Are the Telephone Directories Starting to Fall to the World of Online Advertising?
Online Motor Insurance Revolution In the not so distant past the telephone directory stood head and shoulders above all advertising media and one of the most prominent marketing sections in the directory was the motor insurance industry. In fact the insurance section within these mammoth directories was so vast many would comment on it being more of an insurance and financial resource than anything else. Having worked closely with telephone directories from within the motor insurance industry I have watched at first hand how, the concentration of advertising of general and niche motor insurance products are slowly being diminished from paper advertising toward the new online entity of the internet. ...
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