What Do the Customers See?
I have to ask myself over and over again when seeing brochures whether or not the person who wrote it had the customer in mind, or if they were just making a brochure for themselves. Now, they might have thought they had the customers in mind, when in reality all they had was their version of the customer in the forefront of their mind. That right there is really the biggest issue that most companies face when it comes to how they handle their marketing. They might think they're focusing on only the customers with their brochure printing when all they've done is decided that this is who the customers are, and this is what they'll like. ...
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