Advertising Not Working? Try This
A reader writes: 'I am struggling to get new clients into my complementary therapy business. I have placed advertising in yellow pages, newspapers and I have started offering monthly discounts and special offers, but I only seem to get a trickle of people in the door and mostly past customers, not new ones. Where am I going wrong? ' Actually, I think you are on track, and what you need to do now is keep going and refining your approach. A successful marketing machine is a combination of several small pieces working together. Expecting one of those pieces to deliver all the results you need is like expecting a receptionist to handle sales, customer service, operations, finance and strategy. ...
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