Yes the System is Totally Broken and is Best Summed Up by the Quotation Below
Lindsay Gibson, commercial innovation manager at Channel 4 said, "Broadcasters believe the traditional break must be reinvented. Yes, this is a risk and there are at least four scenarios where things could go wrong, but the idea is to break out of the confines of a 30-second advert and create a must see event." The sad fact is that within the advertising industry the old (bad) way is invariably the comfortable option for most advertising people. New ideas have to be imposed or they will never be implemented. Bottom-up reform is as plausible as bottom-up rain. The huge sums broadcasters pay to land progras and presenters are an indication of the weakness of the media. ...
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