Advertising s Secret
Advertising is money. This has come to be recognized as a principle in business. Competition is so keen, and we live in such busy times, that an entrepreneur's only chance of success lies in proclaiming the merits of his products or services far and wide, up and down the media, and if possible globally. He must act like the trumpeter in advance of the procession; its business is to attract attention. He must keep showing his product or service, the public attention must be not only sustained but also preserved, and he who best succeeds in this has the best chance of making a fortune in the process. ...
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