Go for an Arresting Claim
Advertising agencies have, for years, been past masters of making an arresting claim whenever they are hazy about facts or logic, which happens to be most of the time! The world, the media and our own country have for too long indulged advertising by never responding to their abstractions that advertising works and that has suited advertising beautifully. m Now as more and more evidence of the failure of advertising emerges one is forced to admit that advertising is a total business disaster and has been so for many a year! Remember the Wizard of Oz? When the great curtains of the Emerald City were finally pulled back, Dorothy and her friends found. ...
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