It Isn t Creative Unless It Sells
Are your advertisements "creative"? By the term "creative", I mean do they really stand out on the page or in the listener"s ear? Are they noticeable, memorable, and impression-making? In order for your ads to be productive for your business, they have to be first noticed, then understood, then accepted as valid or valuable, then acted upon. They eventually should result in making sales of your product or service. Do you remember all those dot.com television ads on the Super Bowl a few years ago? Each of those thirty second spots cost more than $ 2 million to air. Granted, this was the largest audience in the world, so the advertisers" reach was the farthest possible. ...
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