There Is Something Different About Clay Animation
When you consider all the many types of animation that are being used for advertising these days clay animation is the one that people seem to enjoy the most. It is the kind of creative stuff that people remember long after they have seen it. In the world of advertising where the general idea is to get people to remember the product you are advertising, clay animation can be a goldmine. We all remember the California Raisins advertising campaign in the eighties where a lovable bunch of clay animated raisins danced their way into the hearts of Americans nationwide. The California raisin industry had been in a slump for some time until they decided to use clay animation with an aggressive advertising campaign that included a series of television commercials featuring a group of raisins dancing to the Marvin Gay hit I Heard it Through the Grapevine. ...
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