How to Do Sensual Advertising
It is not hard to figure out what your advertising specifically says. If you are introducing a new product, it is likely to mention the products release along with key features that make that product worth buying. All of this is what it literally says in words, but every advertisement is going to say more than just that.
The sensuality of an advertisement goes beyond just the words to the look and emotional state the ad puts a person in. This is not something that just applies to advertising. Take a look at any movie and you will quickly notice that through use of colors, lighting, camera focus, and so on there are emotions that are evoked that go beyond just the story or the actors.
You need to ask yourself what kind of emotions your advertisements evoke.
There are a lot of different details that go into the feel of an ad. The most basic will be color printing. Certain color schemes combine to create very distinctive feelings. Compare an ad from Disney with an ad from Victoria's Secret and you will notice a very different feel from the colors alone. The Disney ad is likely to have bright, colorful images that immediately grab the attention, whereas the Victoria's Secret ad will have soft colors and lighting to create a feeling of romance.
How subtle your message is will also be important. The more you attempt to force a feeling onto someone the less likely they are to accept it. Taking the example of Disney once again, their bright, welcoming colors creates the mood of a family friendly, safe company. They are not telling you directly that, "we are safe," but you can get the message by the mood the ads create.
The risk you face when injecting certain moods into your advertisements is that you might end up overloading a person. Going along the lines of the idea of being subtle, if you are really trying to force it, people will see right through you.
This is not about information but about emotions. Because of this, you have to be careful in how you approach your subjects. The more forceful you are the less likely it is that people will be able to feel anything.
Asking other people to look over your advertisements before you send them out is probably going to be a needed step to get the feeling you will want. You walk a fine line between putting too much emotion into your ad and not putting enough.
A good way to understand what works is to look at other companies and ask yourself what emotion you get when looking at their ads. The examples I listed above are just two of the many possibilities out there, many of which have very distinctive moods and emotions associated with them.
Once you understand what will best suit your company, use your color printing effectively to design that perfect, emotionally charged advertisement. An appeal to the senses can be even more effective at gaining customers than an appeal to the mind.
Katie Marcus writes about the color printing industry and technologies that benefit businesses marketing and advertising plans.
Source: http://ezinearticles.com/
Added: July 18, 2008
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