Ad Testing and Tracking - So What Does it All Mean?
You've built your page and displayed your ad. Sales have come in but you're wondering if you are missing out? You know that it is worthwhile to test and track your ad, but, where do you start?
As with all things reliant on human nature, there is no real starting point. Which also means there is no wrong place either. The main point is to make a change and breathe new life into your sales.
After your initial sales bonanza, take advantage of your right to obtain feedback. Take a look at your page again and write some specific questions that will add pertinent information to your testing studies. Send it out to the initial buyers, asking them to be as specific as possible and as honest as possible. Don't bombard them with questions, stick to the basics, and get a general feeling as to their views. Now is also a good time to ask for testimonials if you have not already done so. Don't rush to change the page until you have sufficient feedback to warrant the change. You may have to do this more than once during a campaign so keep your options open.
Be sure you feel right about any changes you plan. Careful tracking will show you who is picking up your product and the whole idea of the testing and tracking is to increase the volume of your sales. Be careful not to alienate your first time buyers by re-sending the same sales page over and over. Each time you make a change to your page, take time to see the results.
Another way to fire up sales again is to add an affiliate option into your ad. By doing this, your potential audience will diversify and grow, drawing in more results and more opportunities to improve your ad production.
Is it really worth your while to test and track your ads? Look at this in terms of what you are trying to accomplish. To build your empire will take trials and tests, tracking and re-tracking. Yes, it all takes time but in the end is it not true that "Good Things Come To Those Who Wait?"
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