The Second of Five Ways to Promote Your Agency Using Marketing 2.0
"The sole purpose of Marketing is to sell more to more people, more often and for more money." Sergio Zyman
I agree with Zyman's quote whether it's Marketing 1.0 or Marketing 2.0. I say that at the outset because I've heard people in agencies say that they have better things to do than write blog posts and update their status on Facebook. In the little picture of daily demands, that may be true, but in the bigger picture of using these tools to truly understand an emerging medium, and be able to relay those insights to clients, they don't.
You can go to conferences and training sessions about social media all day long, but the only way to truly learn it is to do it, and learn with everyone else who is still trying to figure it out.
One of the most beneficial ways to experience it is to use Marketing 2.0 to promote your agency.
The second of five ways to promote your agency using marketing 2.0:
2. Participate! Join the conversation.
These days, the best way to get people's attention is not to engage consumers with a brand, but to host or facilitate a context for people to engage with one another. Blogs and forums allow agencies to take off their professional mask and get comfortable with their customers. It gives a comfortable, informal voice to your agency. Discover where your target audiences are online and join them there. Instead of waiting for our audiences to come to your Web site or blog, join the conversation wherever it is-on users' blogs, Web forums, MySpace, course Web sites, team rooms, wikis, etc. Build a profile and offer content and services that attract links, contacts and begin to build your audience.
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