How to BENEFIT From Classified Advertising Blasting on the Internet - And Why it Works
Like many thousands of internet newbie marketers - I too got caught up in the mad rush to get MY classified ad to a gazillion websites around the globe! There I was for a solid week promoting like there would be no tomorrow! Many times rewriting the ad to try to get the maximum responses, again and again and again. All this and only to learn --- I was wrong!?
So what MUST you do to BENEFIT from classified advertising blasting and website links directory entries on the internet - and why does it work? The very first thing you MUST do to BENEFIT from classified advertising on the internet is change the way you think it works. Let us start here, webmail or web based email and email marketing are all a completely different subject and have completely different structures and goals, in other words, keep classified advertising and website linking completely separate from that!
Simply put, the first thing you need to understand is to differentiate between what people see and what the internet robots see? Therefor you need to understand the way your advertising is distributed and presented around the internet.
Web email is for human consumption - mass classified ads and website links directory exchange is for the search engines and their robots!
So what does that mean to you? Fortunately the answer is very very simple - maximise your efforts by working smarter and getting far more back for your time making it far better spent!
CLASSIFIED ADVERTISING
Golden Rule number one! - When writing and placing these ads, (unlike email), you are writing for the SEARCH ENGINE eyes - not HUMAN eyes!
(As with any rule, the exception: If you have a product or service for a SPECIFIC AREA and are using for example the yellow pages directory).
WEBSITE LINK DIRECTORIES
Golden Rule number one! - When writing and placing these links, (unlike email), you are writing for the SEARCH ENGINE eyes - not HUMAN eyes!
Why? Simple answer. The bulk of these directories in both the above categories are designed to drive search engine traffic, count links for webmasters and feed search engines with keyword results! In a nutshell!! Okay, longer answer. When placing these ads etc, how many of the directory names have YOU ever heard of or even seen once, let alone again?
Here is another prospective: This is an ARTICLE, not a CLASSIFIED ad or a LINKS DIRECTORY! Nor is it anything to do with webmail, web email or web hosting!
And the point?? In one short sentence I have created 6 links to my websites - that is the point! Therefore - if you write for a classifieds ad BLASTER or create a link in a website link directory, you can get even leaner, here is an example using my own website http://memails.com which serves for both practices.
THE HEADLINE: Memails - web email and email or blog and web hosting. (ALL keywords).
BODY/SUBJECT: memails for | web email | email | blog and web hosting | free links directory | (ALL keywords).
URL: http://.www.webemail.memails.com/hosting/blog_email_and_web_hosting.html (ALL keywords).
TO RECAP THEN: It IS about search engines and KEYWORDS not about being PRETTY! In the example above, IF a human saw the ad they can still easily relate to what you are offering - it works!
So, prepare your time time differently and maximise your efforts with good search engine strategy that works. See my blog for more on emails and advertising that works. Watch a video about this article on my blog.
To learn more Tips And Tricks for Advertising on the Internet, get your own name web email account, cheap web and blog hosting, free permanent web link directory and free classified ad insertions - visit My Blog
With over 10 years Internet Marketing Experience - it could be worth your while to visit me!
To your internet success! "TheOldMule!"
Source: http://ezinearticles.com/
Added: June 14, 2008
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