Email And Online Advertising
Don't fool yourself - email and online advertising, although not expensive, are not going to generate all the leads you will need. As a piece of the overall marketing puzzle they can be a great help, but don't rely only on these two media for your livelihood.Email and online advertising should be tested for many reasons, including:
1. COST. They are relatively inexpensive. You can send millions of emails in bulk or tens of thousands of guaranteed clicks for as little at $200. You can also run word or image ads with major search engines for just a few cents per click or accept ads on your site to earn a few cents per click.
2. SPEED. You can begin sending emails or running and accepting ads immediately. It may take a while for you to design the right email or word / image ads, but sending, placing and accepting the emails and ads is almost instant.
3. TARGETED. You can target your ads to your primary market AND by region for no extra cost. If you are running ads on your site, search engines will target the ads which run so they have the same target market as you but do not compete with your company.
Email Campaigns...
When sending emails your campaign should include an email design that is an image or series of images and links which open when the email is opened, not a simple text email.
Each image can be a link to either your home page or certain pages within your site. You can track the results through the Unique Visitor statistics supplied by your website hosting company.
The Number of Unique Visitors is also important, as is the number of visitors who save your site as a Favorite. This Favorites statistic is a good indication of how successful your site will be. If your site and your products and services have value, then your visitors may need what you have to offer, if not now than in the future. They will save it in favorites, and this figure is supplied to you by your hosting company.
Placing Online Ads...
Online advertising is easy to test and VERY cost-effective.
There are two approaches: placing word or image ads in sites that have similar target markets but do not compete with you, or placing ads within a search engine so your word ads appear on the page when a search occurs.
You can set yourself up with accounts and have ads placed that same day through Google, Yahoo, AOL and other search engines. Tracking results is as easy a clicking a button, and if it looks like you need to update or cancel an ad it can do done immediately.
Accepting Online Ads...
You can also ACCEPT ADS on your website to earn income. Google, for example, will show you samples and sizes of the kinds of image and word ads you can place on your site. Once you register you can download the codes they supply directly to your site. The ads that run on your site many times add value to your site - quality products that tie into YOUR products or services but do not compete with you. Each time one of the ads on your site is clicked you earn income.
You can also accept online ads through other services that do not pay you for clicks, but offer exposure for your site in exchange for running ads on your site. You simply download the codes they supply to your site, and in exchange you supply YOUR ads to their site. For each ad you run on your site you receive a reciprocal ad for your site which runs on another site.
Be very careful, however, when running ads on your site. If not done carefully and with some sensibility to your design you will sacrifice the quality of your site to make a few dollars or receive a little exposure.
Ads That Soothe When Banks Are Failing - New York Times
Wall Street Journal Ads That Soothe When Banks Are Failing New York Times, United States - By STUART ELLIOTT It was a daunting task for any ad agency copywriter. In the last 10 days of the life of Washington Mutual Sept. 15 to Sept. ... Amid turbulence, banks ads pitch stability The Insider: It's no laughing matter at WaMu JP Morgan Sweeps WaMu Executive SuiteWatch TV (and ads) in the dentist chair - Los Angeles Times
Los Angeles Times Watch TV (and ads ) in the dentist chair Los Angeles Times, CA - During the commercial breaks, patients watch ads for dental procedures such as teeth whitening, a boon for the dentists who are trying to convince patients ...