Wearable Digital Marquees - How to Use Programmable Name Tags in Advertising
Programmable name tags are little signs that can tell the customers anything the business owner wants them to know. Although they are small, they are bright and easy to read. Their messages scroll across their screens, giving information about products or services. They can be used in many different types of advertising campaigns.
Cashiers can wear LED scrolling badges to announce sales. When the customers get to the checkout counter, they will see the cashier's badge. They may find that the sale item is too good to pass up. This may send them back into the store for more shopping. If the customer does not have time for shopping at the moment, she or he may make it a point to come back before the sale runs out.
When a company sends some of its members to a trade show, digital name tags can be used to advertise the company's products. All the company members who are present at the show can wear the badges wherever they go throughout the show. The scrolling messages can invite people to come see their display and describe its location.
Managers of stores at an open air mall can send out workers wearing the digital marquees to walk around and mingle. Anyone who likes to socialize could be hired for this fun job. The messages can tell potential customers a secret word to tell the cashier at a particular store to get a discount on a special item. This will bring customers in who would normally not even enter the store.
Because the programmable badges are so easy and fun to use, customers might enjoy having them as well. These special name tags could be some of the prizes in a grocery store giveaway. Customers will program the badges with their names and possibly funny sayings. People will undoubtedly ask them where they got the name tags. This provides word of mouth advertising for the store.
Real estate agents are good candidates for wearing the LED scrolling badges. They can reprogram the tags each time they show a house. The agents can list specific advantages of the house so that the potential buyer is always thinking about them. Perhaps the home has a new roof, a whirlpool spa, or a game room. The digital marquee can announce that over and over.
Anyone in a service occupation can use the digital programmable name tag to boost business. For example, a housecleaning service may be requested for basic household chores. The message on the marquee could announce further services, like the fact that the house cleaners also do spring cleaning. A furnace repairman could have a badge that states that her or his service will also do routine fall checkups for furnaces. There is any number of applications for this kind of use.
Scrolling name tags can give messages of sales, services, or special events. It only takes a little creativity to put these badges to use in advertising. They are small, but they are effective and inexpensive as well.